Set the right market price Professional Selling I realize that your home is probably your most valuable possession. In fact, many of the people I see depend on the equity in their property to see them through their retirement years. With this in mind, I thank you for placing your trust in me to help you through this process. My first goal is to help you set a list price that represents top market value without being so high that we discourage inquiries. This can only be accomplished by thoroughly understanding the market. To help you in this regard, I will prepare a detailed market analysis, ensuring that you feel comfortable and confident as we proceed and reach this first most important goal. I welcome the opportunity to work with you and encourage you to contact me with any questions or concerns you may have. Avoid overpricing Many sellers believe that if they price their home high initially they can always lower it later. Often, however, when a home is priced too high it experiences little activity. Gradually the price comes down to market value but by that time it’s been for sale too long and buyers are concerned. On occasion the price is dropped below market value because the seller runs out of time and the property sells for less. Encourage early activity As soon as a home comes on the market, there is a flurry of activity surrounding it. This is the crucial time when sales representatives and potential buyers take notice. If the home is overpriced, it doesn’t take long for potential buyers to lose interest. When the price finally drops, most buyers have already found a home elsewhere. |